Course Outline

    1. Social Media Marketing Course Overview Video (Watch This First)

    2. Course Overview

    3. Protecting Yourself Online

    4. A Guide to Social Media and Privacy

    5. Your Online Reputation Checklist

    6. Who We Are

    1. Social Media Introduction Video

    2. Social Media Landscape Report South Africa 2023

    3. Social Media Landscape Webinar South Africa 2023

    4. Digital Landscape Report South Africa 2023

    5. History Of Social Media Infographic

    6. Social Media Platforms PDF

    7. Social Media Platform Glossary

    8. Digital Marketing Glossary

    9. How Do Social Media Algorithms Work?

    10. How To Measure Social Media ROI: A Comprehensive Guide For Businesses ARTICLE

    1. Build a Business Presence On Social Media

    2. Understand Your Customer And Their Journey

    3. Brand And Business Identity On Social Media

    4. Building Relationships with Customers on Social Media Platforms 📱

    5. Understanding Social Media Metrics for Marketing Success 📊

    6. Start Building Content 📝

    7. Develop Engaging Photos and Videos

    8. Connecting with Your Audience_ Brand Voice and Tone Tips 🎯

    9. Social Media Audit Template

    10. Content and Channel Matrix Template

    11. Content Ideation Guide Part 1

    12. Content Ideation Guide Part 2

    13. 10 Effective Ways Small Businesses Can Improve Their Social Media Presence

    14. 11 Essential Social Media Tools Every Content Creator Needs

    15. How to Use Hashtags Effectively on Social Media

    16. 5 Successful Social Media Campaigns You Can Learn From

    17. How To Use ChatGPT To Curate Content For Social Media Platforms

    18. Social Content Distribution & Engagement Dashboard

    19. 10 Ways To Create Great TikTok Content

    1. Understanding Advertising on Meta_ Ads Manager, Customer Journey, and Target Audience 👀

    2. Understanding the Ad Creation Process in Ads Manager 🎥

    3. Understanding Ad Objectives for Meta-Adds in the Customer Journey 🎥

    4. Understanding Ad Budgets and Bidding Strategies 📊

    5. Understanding Custom Audiences, Lookalike Audiences, and Manual Audiences in Ads Manager 🎯

    6. Understanding Facebook, Messenger, and Instagram Ad Placements and Formats 📱💻

    7. Understanding Ad Campaign Structure and Success Metrics 📊

    8. Unleashing the Power of Facebook Marketing: Exploring Its Benefits

    9. Paid Media Scenario Forecasting Tool

    10. Paid Campaign Tracker Template

    1. Building an Effective Instagram Marketing Strategy Video

    2. Benefits Of Instagram Marketing

    3. How To Use Instagram Analytics

    4. Best Times to Post on Instagram

    5. A Guide to Instagram Influencer Marketing for Businesses

    6. Instagram Ranking Explained

    7. Essential Instagram Statistics for Marketers in 2023

    8. Best Instagram Influencers in South Africa

    9. A Step-by-step Guide On How To Make Instagram Reels Like A Pro

    1. The Power of Short-Form Video Content 📹

    2. The Rise and Impact of Short-Form Videos

    3. The 10 Key Attributes Of Viral Short Form Videos And Their Benefits

    4. Creative Fundamentals Of Short Form Video

    5. TikTok Marketing Overview

    6. How to Create TikTok Content

    7. How To Go Viral On Tik Tok: Tips from Top Accounts

    8. TikTok CEO on the Future of the Platform

    9. Adding Music or Original Audio to Instagram Reels

    10. Instagram Video Formats

    11. Instagram Video Dimensions

    12. YouTube Shorts – The Complete Guide

    13. 9 Ideas For Social Media Videos: Benefits, Examples, And Tips

About this course

  • Our most popular course is the Social Media Marketing Course where you will learn how social media can help your business to increase brand awareness, get more exposure, generate more leads and increase sales.